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Xerox Selects Clear as Inaugural Color of The Year 2020

Xerox said it stands by its choice of clear, the same color (or non-color) as fishbowls, windows and cellophane.

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By: Anthony Locicero

Copy editor, New York Post

Xerox announced its inaugural 2020 Color of the Year: Clear. While acknowledging debates as to whether the absence of all colors is itself a color (it is), Xerox stands by its choice of clear, the same color (or non-color) as fishbowls, windows and cellophane. Just as these transparent surfaces give us a view into what lies behind them, Xerox’s Color of the Year showcases the importance of creating a fresh look into an unobstructed future, in hopeful yet clear-eyed anticipation of what lies ah...

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